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A.G. BARR p.l.c. (BAG.L)

Consumer Defensive Balanced

Popping open a neon-orange can of Irn-Bru reveals the fizz and fury of A.G. BARR, the Scottish soft drinks titan behind some of Britain's favourite beverages.

£6.50

Is A.G. BARR p.l.c. a good stock for a UK beginner?

The honest version: Popping open a neon-orange can of Irn-Bru reveals the fizz and fury of A.G. BARR, the Scottish soft drinks titan behind some of Britain's favourite beverages.

No rating · no target price · nothing for sale here
Price+0.9%
52-week range-11% past year
£6.50
Low £5.90High £7.15
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into A.G. BARR p.l.c.
£1,009+1%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£721.34M
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
179.56K
Day range: The lowest and highest price the shares traded at during the latest day.
£6.50 – £6.64
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£5.90 – £7.15
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
15.5
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
2.9%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.35
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.35
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▼ -3% past week · ▼ -11% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

wider international reach for core brands like Rubicon

The bear case

shifting health trends lead to permanent drops in sugary drink consumption

What does A.G. BARR p.l.c. do?

Famous for its secret recipe orange soda alongside newer brands like Rubicon and Cocktail House, this company quenches British thirsts to generate steady revenue. Selling soft drinks to supermarkets, corner shops, and pubs across the country brings in the money. Keeping an eye on how well they manage rising ingredient and manufacturing costs is the smart move here.

VQGMI
Factor profile

On our factor screen it looks strongest on income and quality, and weakest on momentum.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 48Quality: How profitable and financially healthy the company is (higher = stronger). 63Growth: How fast revenue and earnings are growing (higher = faster). 37Momentum: How the share price has been trending recently (higher = stronger recent run). 34Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 63
Quick checks
What's strong
  • iconic, long-standing brands with deep consumer loyalty
  • healthy gross margin above forty percent
  • steady dividend payer for income-minded watchers
What to watch
  • further government taxes or health guidelines targeting sugary drinks
  • inflation pushing up transport and manufacturing overheads
  • intense competition from supermarket own-brand alternatives

What do A.G. BARR p.l.c.'s numbers mean?

P/E
15.5
Shows how many pounds investors are paying for every pound of current yearly profit.
Gross margin
40.5%
Tells us how much cash is left over after paying directly to make the drinks, before other business expenses.
Dividend yield
2.9%
The yearly cash payout to shareholders expressed as a percentage of the current share price.
Beta
0.4
Measures how jumpy the share price is compared to the wider stock market; a low number means it tends to stay calmer.

Does A.G. BARR p.l.c. pay a dividend?

Yes - A.G. BARR p.l.c. currently pays a dividend of about 2.9% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

More in Consumer Defensive

Altria GroupMcCormick & Company, IncorporatedThe Coca-Cola CompanyKenvue Inc.Philip Morris International Inc.Monster Beverage CorporationTarget CorporationPepsiCo, Inc.

What are the scenarios for A.G. BARR p.l.c.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£7£6£6today · £6▲ Bull · £7• Base · £7▼ Bear · £6in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +12%strong summer weather boosts soft drink sales volumes
Base
0% to +5%steady trading in line with previous expectations
Bear
-5% to -12%higher packaging or sugar costs squeeze profit margins

What are the pros and cons of A.G. BARR p.l.c.?

4bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case4
  • iconic, long-standing brands with deep consumer loyalty
  • healthy gross margin above forty percent
  • steady dividend payer for income-minded watchers
  • lower market volatility than the wider stock exchange
The catch3
  • recent earnings showed a dip compared to the previous year
  • exposed to fluctuating costs for ingredients and packaging
  • heavily reliant on the competitive UK beverage market
Key risks3
  • further government taxes or health guidelines targeting sugary drinks
  • inflation pushing up transport and manufacturing overheads
  • intense competition from supermarket own-brand alternatives
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.