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British American Tobacco p.l.c. (BATS.L)

Consumer Defensive Balanced

British American Tobacco is a global giant that manufactures and sells cigarettes, vapes, and nicotine pouches to adult consumers worldwide.

£45.70

Is British American Tobacco p.l.c. a good stock for a UK beginner?

The honest version: British American Tobacco is a global giant that manufactures and sells cigarettes, vapes, and nicotine pouches to adult consumers worldwide.

No rating · no target price · nothing for sale here
Price+66.5%
52-week range+19% past year
£45.70
Low £36.77High £53.68
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into British American Tobacco p.l.c.
£1,665+66%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£98.57B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
3.68M
Day range: The lowest and highest price the shares traded at during the latest day.
£44.70 – £45.86
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£36.77 – £53.68
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
15.7
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
5.4%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.13
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.13
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▼ -2% past week · ▲ +19% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Becoming a leader in the global smoke-free nicotine market.

The bear case

Significant global bans or extreme taxation on all nicotine products.

What does British American Tobacco p.l.c. do?

The company makes its money by selling traditional tobacco products, though it is currently investing heavily in newer alternatives like e-cigarettes and nicotine pouches to adapt to changing habits. Because it sells addictive products, it tends to have very loyal customers and high profit margins. Everything turns on how successfully it moves the business away from traditional smoking toward these modern, smoke-free alternatives.

VQGMI
Factor profile

On our factor screen it looks strongest on quality and income, and weakest on growth.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 41Quality: How profitable and financially healthy the company is (higher = stronger). 67Growth: How fast revenue and earnings are growing (higher = faster). 20Momentum: How the share price has been trending recently (higher = stronger recent run). 41Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 54
Quick checks
What's strong
  • Extremely high profit margins
  • Consistent history of paying dividends
  • Low sensitivity to general stock market swings
What to watch
  • Growth screens low (20/100)
  • Stricter government regulations on nicotine
  • Potential for future litigation costs
  • Difficulty in successfully scaling new product lines

What do British American Tobacco p.l.c.'s numbers mean?

P/E
12.5
This shows you are paying £12.50 for every £1 of the company's annual profit, which helps you compare its cost against other businesses.
Gross margin
82.7%
This indicates that for every pound of sales, over 82 pence remains after paying for the direct costs of making the products.
Dividend yield
5.5%
This is the annual cash payout to shareholders as a percentage of the share price, representing a steady income stream.
Beta
0.1
A very low beta suggests the share price tends to move much less than the wider stock market, acting as a potential anchor during volatile times.

Does British American Tobacco p.l.c. pay a dividend?

Yes - British American Tobacco p.l.c. currently pays a dividend of about 5.4% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

More in Consumer Defensive

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What are the scenarios for British American Tobacco p.l.c.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£51£46£37today · £46▲ Bull · £49• Base · £46▼ Bear · £42in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%Stronger than expected sales of new smoke-free products.
Base
-2% to +2%Steady performance in traditional markets offsetting slow growth.
Bear
-5% to -10%Increased regulatory pressure on nicotine products.

What are the pros and cons of British American Tobacco p.l.c.?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Extremely high profit margins
  • Consistent history of paying dividends
  • Low sensitivity to general stock market swings
The catch3
  • Stagnant revenue growth
  • Declining global smoking rates
  • High exposure to legal and regulatory risks
Key risks3
  • Stricter government regulations on nicotine
  • Potential for future litigation costs
  • Difficulty in successfully scaling new product lines
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.