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Burberry Group plc (BRBY.L)

Consumer Cyclical Balanced

Burberry is a historic British luxury fashion house famous for its iconic trench coats and distinctive check pattern.

£11.88

Is Burberry Group plc a good stock for a UK beginner?

The honest version: Burberry is a historic British luxury fashion house famous for its iconic trench coats and distinctive check pattern.

No rating · no target price · nothing for sale here
Price+53.2%
52-week range-19% past year
£11.88
Low £9.76High £13.77
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into Burberry Group plc
£1,532+53%

Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£4.25B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
2.18M
Day range: The lowest and highest price the shares traded at during the latest day.
£11.88 – £12.20
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£9.76 – £13.77
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
197.9
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
0.0%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.68
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.68
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +4% past week · ▼ -19% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Burberry successfully re-establishes itself as a top-tier global luxury powerhouse.

The bear case

Long-term loss of brand prestige leads to a permanent decline in market share.

What does Burberry Group plc do?

Burberry designs and sells high-end clothing, handbags, and accessories globally, relying on its heritage brand status to attract wealthy shoppers. Sales of these premium goods through its own boutiques and high-end department stores are what pay the bills. Its future hinges on whether it can refresh its image and win over a new generation of luxury customers in a tough global market.

VQGMI
Factor profile

On our factor screen it looks strongest on momentum and quality, and weakest on income.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 30Quality: How profitable and financially healthy the company is (higher = stronger). 31Growth: How fast revenue and earnings are growing (higher = faster). 22Momentum: How the share price has been trending recently (higher = stronger recent run). 44Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 10
Quick checks
What's strong
  • Strong, globally recognised British heritage brand
  • High gross margins indicate strong pricing power on products
  • Lower volatility compared to the wider market
What to watch
  • Value screens low (30/100)
  • Quality screens low (31/100)
  • Growth screens low (22/100)
  • Income screens low (10/100)
  • Changing fashion tastes making current designs less popular

What do Burberry Group plc's numbers mean?

P/E
176.6
This high number suggests that investors are currently paying a lot for each pound of profit, often because recent earnings have been unusually low.
Gross margin
67.9%
This shows that for every pound of goods sold, the company keeps nearly 68 pence after covering the direct costs of making the items.
Net margin
0.9%
This represents the tiny slice of revenue that actually turns into profit after all business expenses are paid, highlighting how thin the current bottom line is.
Beta
0.7
A beta below 1 suggests the share price tends to be less jumpy than the wider stock market.

Does Burberry Group plc pay a dividend?

No - Burberry Group plc doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.

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What are the scenarios for Burberry Group plc?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£14£12£10today · £12▲ Bull · £13• Base · £12▼ Bear · £11in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%A successful new seasonal collection boosts short-term sales.
Base
-2% to +2%Sales remain flat as the brand continues its transition.
Bear
-5% to -10%Weak consumer spending in key markets hurts quarterly results.

What are the pros and cons of Burberry Group plc?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Strong, globally recognised British heritage brand
  • High gross margins indicate strong pricing power on products
  • Lower volatility compared to the wider market
The catch3
  • Very thin net profit margins currently
  • Stagnant revenue growth in a competitive sector
  • No dividend payments for shareholders at this time
Key risks3
  • Changing fashion tastes making current designs less popular
  • Economic downturns reducing demand for expensive luxury items
  • High reliance on international tourism and specific regional markets
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: earnings_growth · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.