Salesforce, Inc. (CRM)
Salesforce provides cloud-based software that helps businesses manage their customer relationships, sales leads, and marketing campaigns all in one place.
Is Salesforce, Inc. a good stock for a UK beginner?
The honest version: Salesforce provides cloud-based software that helps businesses manage their customer relationships, sales leads, and marketing campaigns all in one place.
Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Dominance in the enterprise software market continues to expand
Major technological shifts making their platform less relevant
What does Salesforce, Inc. do?
Salesforce is the digital backbone for many companies, offering tools that track every interaction a business has with its customers. They make money primarily through subscription fees, where clients pay a recurring cost to access their software platform. Watch how skilfully they weave their newer artificial intelligence features into the mix to keep existing customers paying for their services.
On our factor screen it looks strongest on growth and income, and weakest on momentum.
- ✓Pays a dividend - about 1.0% a year
- ✓Growing - revenue up about 13% over the year
- ✓Very profitable - turns about 19% of sales into profit
- ✓Strong return on shareholder money (ROE 17%)
- High profit margins typical of software businesses
- Strong recurring revenue from long-term subscriptions
- Leading position in the customer relationship management market
- Economic downturns leading companies to trim software budgets
- Rapid changes in technology making current products obsolete
- Integration challenges following large company acquisitions
What do Salesforce, Inc.'s numbers mean?
How much money does Salesforce, Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does Salesforce, Inc. pay a dividend?
Yes - Salesforce, Inc. currently pays a dividend of about 1.0% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.
When does Salesforce, Inc. report earnings, and how did recent quarters go?
Salesforce, Inc. is next scheduled to report on about 2026-09-02 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-05-27 | $3.13 | $3.88 | Beat +24% |
| 2026-02-25 | $3.05 | $3.81 | Beat +25% |
| 2025-12-03 | $2.86 | $3.25 | Beat +14% |
| 2025-09-03 | $2.78 | $2.91 | Beat +5% |
| 2025-05-28 | $2.55 | $2.58 | Beat +1% |
| 2025-02-26 | $2.61 | $2.78 | Beat +6% |
Across the last 6 quarters here, Salesforce, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
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Hewlett Packard EnterpriseWhat are the scenarios for Salesforce, Inc.?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of Salesforce, Inc.?
How many points the write-up makes each way — a balance check, not a score or verdict.
- High profit margins typical of software businesses
- Strong recurring revenue from long-term subscriptions
- Leading position in the customer relationship management market
- High competition from other large technology firms
- Recent share price volatility
- Reliance on businesses continuing to spend on software
- Economic downturns leading companies to trim software budgets
- Rapid changes in technology making current products obsolete
- Integration challenges following large company acquisitions
The write-up's own warning lights — if these start happening, the case above changes.
- A significant and sustained drop in subscription renewal rates
- A major shift in how businesses manage customer data that bypasses Salesforce
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.