Crocs, Inc. (CROX)
Crocs is a global footwear brand famous for its distinctive, colourful foam clogs that have become a staple of casual, comfortable fashion.
Is Crocs, Inc. a good stock for a UK beginner?
The honest version: Crocs is a global footwear brand famous for its distinctive, colourful foam clogs that have become a staple of casual, comfortable fashion.
Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Global expansion leads to sustained double-digit revenue growth.
The brand loses its 'cool' factor and fails to innovate.
What does Crocs, Inc. do?
Crocs makes its money by selling its iconic foam clogs and sandals, alongside its HEYDUDE brand, to customers around the world. While the company has built a strong reputation for comfort, it is currently navigating a period where sales growth has dipped slightly. Watch whether they can return to consistent profit growth after recent financial headwinds.
On our factor screen it looks strongest on momentum and value, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 3% over the year
- ·Low P/E of 11 vs last year's earnings
- ✓Strong return on shareholder money (ROE 42%)
- Value screens high (73/100)
- Momentum screens high (78/100)
- High gross margins indicate strong pricing power for their products.
- The brand has a very distinct and recognisable identity.
- A relatively low forward P/E ratio compared to many other consumer brands.
- Growth screens low (20/100)
- Income screens low (16/100)
- Fashion trends are notoriously fickle and can change rapidly.
- High beta means the shares can be quite volatile during market downturns.
- Reliance on the HEYDUDE brand integration to offset core business stagnation.
What do Crocs, Inc.'s numbers mean?
How much money does Crocs, Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does Crocs, Inc. pay a dividend?
No - Crocs, Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
When does Crocs, Inc. report earnings, and how did recent quarters go?
Crocs, Inc. is next scheduled to report on about 2026-10-29 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-07-30 | $4.35 | $4.55 | Beat +5% |
| 2026-04-30 | $2.79 | $2.99 | Beat +7% |
| 2026-02-12 | $1.91 | $2.29 | Beat +20% |
| 2025-10-30 | $2.36 | $2.92 | Beat +24% |
| 2025-08-07 | $4.02 | $4.23 | Beat +5% |
| 2025-05-08 | $2.49 | $3.00 | Beat +21% |
Across the last 6 quarters here, Crocs, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
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Casey's General Stores, Inc.What are the scenarios for Crocs, Inc.?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of Crocs, Inc.?
How many points the write-up makes each way — a balance check, not a score or verdict.
- High gross margins indicate strong pricing power for their products.
- The brand has a very distinct and recognisable identity.
- A relatively low forward P/E ratio compared to many other consumer brands.
- Recent negative net margins show the company is currently struggling to turn sales into profit.
- Revenue and earnings growth have both turned negative recently.
- The company does not pay a dividend, meaning investors rely solely on share price movement.
- Fashion trends are notoriously fickle and can change rapidly.
- High beta means the shares can be quite volatile during market downturns.
- Reliance on the HEYDUDE brand integration to offset core business stagnation.
The write-up's own warning lights — if these start happening, the case above changes.
- A return to consistent, positive net profit margins.
- A sustained reversal of the current negative revenue growth trend.
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.