Deckers Outdoor Corporation (DECK)
Deckers Outdoor is the powerhouse behind popular footwear brands like UGG and HOKA, keeping feet comfortable and stylish across the globe.
Is Deckers Outdoor Corporation a good stock for a UK beginner?
The honest version: Deckers Outdoor is the powerhouse behind popular footwear brands like UGG and HOKA, keeping feet comfortable and stylish across the globe.
Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Successful long-term diversification beyond core footwear lines.
The company fails to innovate and loses its 'cool' factor with younger shoppers.
What does Deckers Outdoor Corporation do?
Deckers designs and sells premium footwear and apparel, relying heavily on the massive popularity of its UGG boots and HOKA running shoes. Sales flow through their own websites, retail stores, and partnerships with other shops. Watch whether they can keep brands like UGG and HOKA trendy enough to protect their high profit margins as fashion tastes shift.
On our factor screen it looks strongest on quality and value, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 6% over the year
- ✓Very profitable - turns about 18% of sales into profit
- ✓Low debt - a sturdier balance sheet
- ✓Strong return on shareholder money (ROE 43%)
- Quality screens high (77/100)
- Strong brand recognition with UGG and HOKA
- Impressive profit margins on products sold
- High efficiency in using shareholder capital
- Growth screens low (30/100)
- Momentum screens low (28/100)
- Income screens low (16/100)
- Changing consumer tastes could hurt sales
- Higher sensitivity to market swings due to a beta above 1
What do Deckers Outdoor Corporation's numbers mean?
How much money does Deckers Outdoor Corporation make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does Deckers Outdoor Corporation pay a dividend?
No - Deckers Outdoor Corporation doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
When does Deckers Outdoor Corporation report earnings, and how did recent quarters go?
Deckers Outdoor Corporation is next scheduled to report on about 2026-10-22 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-07-23 | $0.88 | $0.94 | Beat +7% |
| 2026-05-21 | $0.83 | $0.96 | Beat +15% |
| 2026-01-29 | $2.77 | $3.33 | Beat +20% |
| 2025-10-23 | $1.58 | $1.82 | Beat +15% |
| 2025-07-24 | $0.68 | $0.93 | Beat +37% |
| 2025-05-22 | $0.61 | $1.00 | Beat +65% |
Across the last 6 quarters here, Deckers Outdoor Corporation came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
More in Consumer Cyclical
Booking Holdings
Expedia Group
eBay Inc.
Hilton Worldwide Holdings Inc.
Yum! Brands, Inc.
Las Vegas Sands Corp.
Marriott International, Inc.
Casey's General Stores, Inc.What are the scenarios for Deckers Outdoor Corporation?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of Deckers Outdoor Corporation?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Strong brand recognition with UGG and HOKA
- Impressive profit margins on products sold
- High efficiency in using shareholder capital
- No dividend payments for shareholders
- Recent dip in earnings growth
- Relies heavily on fashion trends which can be fickle
- Changing consumer tastes could hurt sales
- Higher sensitivity to market swings due to a beta above 1
- Intense competition in the athletic and casual footwear space
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained period of negative revenue growth
- A significant and permanent drop in profit margins
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.