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Evoke plc (EVOK.L)

Consumer Cyclical Balanced

Evoke plc is a familiar British betting and gaming group behind household names like William Hill and 888.

£0.44

Is Evoke plc a good stock for a UK beginner?

The honest version: Evoke plc is a familiar British betting and gaming group behind household names like William Hill and 888.

No rating · no target price · nothing for sale here
Price-24.7%
52-week range-36% past year
£0.44
Low £0.20High £0.73
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into Evoke plc
£753-25%

Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£200.08M
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
1.97M
Day range: The lowest and highest price the shares traded at during the latest day.
£0.43 – £0.45
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£0.20 – £0.73
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
0.0%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
1.00
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 1.00
Calm
Wild
Roughly in step with the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +3% past week · ▼ -36% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

fully restored profitability and strong online market share

The bear case

severe regulatory squeeze or insurmountable debt burden

What does Evoke plc do?

This heavyweight high street and online gambling operator makes its money by taking bets on sports and running digital casino games. It competes with other betting giants across the UK and international markets, though recent years have brought plenty of turbulence. The crucial detail to keep an eye on is whether the business can turn its high revenues into actual bottom-line profit while managing its financial obligations.

VQGMI
Factor profile

On our factor screen it looks strongest on value and momentum, and weakest on income.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 71Quality: How profitable and financially healthy the company is (higher = stronger). 44Growth: How fast revenue and earnings are growing (higher = faster). 18Momentum: How the share price has been trending recently (higher = stronger recent run). 52Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 10
Quick checks
What's strong
  • Value screens high (71/100)
  • Owns globally recognised betting and gaming brands
  • Extremely high gross margins on gaming revenue
  • Trading at a very low valuation relative to sales and forecast earnings
What to watch
  • Growth screens low (18/100)
  • Income screens low (10/100)
  • Strict and shifting UK and international gambling regulations
  • High debt levels relative to current earnings
  • Intense competition in the online casino and sports betting space

What do Evoke plc's numbers mean?

Forward P/E
3.7
This unusually low figure suggests expected future earnings look cheap compared to the share price, though it often hints that the market is worried about heavy risks.
Gross margin
90.2%
A remarkably high percentage showing that for every pound taken in bets or games, very little is eaten up by direct costs before operating expenses.
Net margin
-30.7%
This negative figure reveals that the business is currently losing money overall once tax, interest, and operating costs are taken into account.
12-month price move
-36.3%
The share price has dropped significantly over the past year, reflecting tougher regulations and investor caution.

Does Evoke plc pay a dividend?

No - Evoke plc doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.

More in Consumer Cyclical

Booking HoldingsExpedia GroupeBay Inc.Hilton Worldwide Holdings Inc.Yum! Brands, Inc.Las Vegas Sands Corp.Marriott International, Inc.Casey's General Stores, Inc.

What are the scenarios for Evoke plc?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£1£0£0today · £0▲ Bull · £1• Base · £0▼ Bear · £0in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+15% to +30%relief over debt management and better trading updates
Base
-5% to +5%steady operations with no major surprises
Bear
-20% to -35%stricter regulatory fines or weaker customer spending

What are the pros and cons of Evoke plc?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Owns globally recognised betting and gaming brands
  • Extremely high gross margins on gaming revenue
  • Trading at a very low valuation relative to sales and forecast earnings
The catch3
  • Currently operates at a net loss
  • Negative book value suggests liabilities outweigh assets on paper
  • Shares have fallen heavily over the past year
Key risks3
  • Strict and shifting UK and international gambling regulations
  • High debt levels relative to current earnings
  • Intense competition in the online casino and sports betting space
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: low · data: GBP · flags: pe, roe, earnings_growth · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.