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Ford Motor Company (F)

Consumer Cyclical Balanced

Ford is a legendary American car manufacturer that is currently navigating the tricky transition from traditional petrol engines to electric vehicles.

$14.68

Is Ford Motor Company a good stock for a UK beginner?

The honest version: Ford is a legendary American car manufacturer that is currently navigating the tricky transition from traditional petrol engines to electric vehicles.

No rating · no target price · nothing for sale here
Price+37.3%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range+30% past year
$14.68
Low $10.68High $17.78
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into Ford Motor Company
$1,373+37%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$58.54B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
64.30M
Day range: The lowest and highest price the shares traded at during the latest day.
$14.41 – $15.03
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$10.68 – $17.78
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
4.1%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
1.83
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 1.83
Calm
Wild
Bumpier than the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +5% past week · ▲ +30% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Ford successfully dominates the electric truck market.

The bear case

New competitors take significant market share from Ford.

What does Ford Motor Company do?

Ford makes and sells a wide range of vehicles, from family cars to heavy-duty trucks, earning money through sales and financing services. They are currently in the middle of a massive, expensive shift toward electric cars while trying to keep their traditional business profitable. Whether they can shoulder the high costs of this transition without hurting their overall financial health is the real question here.

VQGMI
Factor profile

On our factor screen it looks strongest on income and momentum, and weakest on quality.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 58Quality: How profitable and financially healthy the company is (higher = stronger). 6Growth: How fast revenue and earnings are growing (higher = faster). 7Momentum: How the share price has been trending recently (higher = stronger recent run). 60Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 60
Quick checks
What's strong
  • Strong brand recognition and customer loyalty
  • Significant revenue generated from popular truck lines
  • Attractive dividend payments for income-focused investors
What to watch
  • Quality screens low (6/100)
  • Growth screens low (7/100)
  • Intense competition from new electric-only manufacturers
  • High costs of retooling factories for electric production
  • Sensitivity to fluctuating raw material prices like lithium and steel

What do Ford Motor Company's numbers mean?

Forward P/E
7.6
This suggests that for every pound of expected annual profit, investors are currently paying about seven and a half pounds for the shares.
P/S
0.3
This shows the company is valued at less than a third of its total yearly sales, which is common for businesses with high costs and thin profit margins.
Dividend yield
4.3%
This is the annual cash payment the company gives to shareholders as a percentage of the share price, acting like a regular thank-you for holding the stock.
Beta
1.8
A number higher than one means the share price tends to swing much more wildly than the wider stock market.

How much money does Ford Motor Company make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$12.63B$25.27B$37.90B$50.53BQ2 25Q3 25Q4 25Q1 26Q2 26
Gross margin
7.1%
Net margin
-3.9%
Return on equity
-18.3%

Does Ford Motor Company pay a dividend?

Yes - Ford Motor Company currently pays a dividend of about 4.1% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

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Appears in
Tesla vs Ford

What are the scenarios for Ford Motor Company?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$17$15$11today · $15▲ Bull · $16• Base · $15▼ Bear · $14in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%Strong quarterly sales figures boost investor confidence.
Base
-2% to +2%Steady demand for traditional trucks keeps cash flow stable.
Bear
-5% to -10%Supply chain disruptions delay vehicle deliveries.

What are the pros and cons of Ford Motor Company?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Strong brand recognition and customer loyalty
  • Significant revenue generated from popular truck lines
  • Attractive dividend payments for income-focused investors
The catch3
  • Very thin profit margins compared to tech-focused car makers
  • High debt levels often associated with heavy manufacturing
  • Vulnerable to economic downturns as cars are big-ticket purchases
Key risks3
  • Intense competition from new electric-only manufacturers
  • High costs of retooling factories for electric production
  • Sensitivity to fluctuating raw material prices like lithium and steel
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: pe, earnings_growth · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.