Alphabet (Google) (GOOG)
Alphabet is the parent company of Google, the world's most popular search engine, and YouTube, making most of its money from digital advertising.
Is Alphabet (Google) a good stock for a UK beginner?
The honest version: Alphabet is the parent company of Google, the world's most popular search engine, and YouTube, making most of its money from digital advertising.
Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Alphabet becomes the dominant leader in the global AI economy.
New competitors successfully disrupt the traditional search business model.
What does Alphabet (Google) do?
Alphabet acts as the digital gateway to the internet, earning the vast majority of its income by showing adverts alongside search results and videos. Beyond advertising, it is heavily investing in cloud computing and artificial intelligence to find new ways to grow. Watch how skilfully it juggles these massive investments in new technology while keeping its core advertising business profitable.
On our factor screen it looks strongest on growth and quality, and weakest on value.
- ✓Pays a dividend - about 0.2% a year
- ✓Growing - revenue up about 24% over the year
- ✓Very profitable - turns about 55% of sales into profit
- ✓Low debt - a sturdier balance sheet
- ✓Strong return on shareholder money (ROE 49%)
- Quality screens high (86/100)
- Growth screens high (87/100)
- Dominant market position in search and video
- Very high profit margins
- Strong track record of innovation and cash generation
- Intense scrutiny from global regulators
- Potential for new technology to change how users search
- Economic downturns often lead to cuts in advertising budgets
What do Alphabet (Google)'s numbers mean?
How much money does Alphabet (Google) make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does Alphabet (Google) pay a dividend?
Yes - Alphabet (Google) currently pays a dividend of about 0.2% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.
When does Alphabet (Google) report earnings, and how did recent quarters go?
Alphabet (Google) is next scheduled to report on about 2026-10-28 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-07-22 | $2.91 | $9.11 | Beat +213% |
| 2026-04-29 | $2.63 | $5.11 | Beat +94% |
| 2026-02-04 | $2.64 | $2.82 | Beat +7% |
| 2025-10-29 | $2.26 | $2.87 | Beat +27% |
| 2025-07-23 | $2.20 | $2.31 | Beat +5% |
| 2025-04-24 | $2.01 | $2.81 | Beat +40% |
Across the last 6 quarters here, Alphabet (Google) came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
More in Communication Services
Meta Platforms
Alphabet (Google)
Electronic Arts Inc.
Omnicom Group Inc.
Comcast Corporation
Verizon Communications Inc.
AT&T Inc.
T-Mobile US, Inc.What are the scenarios for Alphabet (Google)?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of Alphabet (Google)?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Dominant market position in search and video
- Very high profit margins
- Strong track record of innovation and cash generation
- Heavy reliance on advertising revenue
- High valuation compared to some other sectors
- Significant spending required to stay ahead in AI
- Intense scrutiny from global regulators
- Potential for new technology to change how users search
- Economic downturns often lead to cuts in advertising budgets
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained decline in Google Search market share
- A major shift in how businesses allocate their advertising budgets away from digital platforms
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.