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iQIYI, Inc. (IQ)

Communication Services Out of favour

iQIYI is a major Chinese streaming platform often described as the Netflix of China, offering a mix of movies, dramas, and variety shows.

$1.27

Is iQIYI, Inc. a good stock for a UK beginner?

The honest version: iQIYI is a major Chinese streaming platform often described as the Netflix of China, offering a mix of movies, dramas, and variety shows.

No rating · no target price · nothing for sale here
Price-60.4%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range-38% past year
$1.27
Low $0.95High $2.84
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into iQIYI, Inc.
$396-60%

Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$1.23B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
6.48M
Day range: The lowest and highest price the shares traded at during the latest day.
$1.24 – $1.30
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$0.95 – $2.84
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
0.0%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.18
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.18
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +0% past week · ▼ -38% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

The company becomes the dominant, profitable leader in Chinese streaming.

The bear case

The platform loses relevance to newer social media video formats.

What does iQIYI, Inc. do?

iQIYI makes its money primarily through monthly subscriptions and digital advertising on its video platform. It faces stiff competition in a crowded Chinese market and is currently working to turn its recent losses into consistent profits. What matters most is whether they can grow their subscriber base again while keeping costs under control.

VQGMI
Factor profile

On our factor screen it looks strongest on value and momentum, and weakest on growth.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 73Quality: How profitable and financially healthy the company is (higher = stronger). 17Growth: How fast revenue and earnings are growing (higher = faster). 2Momentum: How the share price has been trending recently (higher = stronger recent run). 27Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 16
Quick checks
What's strong
  • Value screens high (73/100)
  • Strong brand recognition in the Chinese market
  • Large library of original content
  • Low valuation relative to its assets
What to watch
  • Quality screens low (17/100)
  • Growth screens low (2/100)
  • Momentum screens low (27/100)
  • Income screens low (16/100)
  • Regulatory changes in the Chinese tech sector

What do iQIYI, Inc.'s numbers mean?

Forward P/E
14.4
This suggests investors are paying roughly 14 times the company's expected future earnings for each share, which is a way to gauge how much they are paying for future growth.
P/B
0.6
A number below 1.0 often indicates that the market values the company at less than the accounting value of its assets, which can sometimes signal a company is out of favour.
Revenue growth
-13.4%
This shows that the company's total sales have shrunk compared to the previous year, highlighting the current challenges in attracting and retaining paying viewers.
Net margin
-2.6%
This negative percentage means the company is currently spending more than it brings in, resulting in a loss rather than a profit.

How much money does iQIYI, Inc. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
CNY 0CNY 1.80BCNY 3.59BCNY 5.39BCNY 7.19BQ1 25Q2 25Q3 25Q4 25Q1 26
Gross margin
18.8%
Net margin
-2.6%
Return on equity
-5.1%

Does iQIYI, Inc. pay a dividend?

No - iQIYI, Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.

More in Communication Services

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What are the scenarios for iQIYI, Inc.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$2$1$1today · $1▲ Bull · $1• Base · $1▼ Bear · $1in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%A sudden boost in subscriber numbers from a hit new show.
Base
-2% to +2%Steady performance with no major changes in user numbers.
Bear
-5% to -10%Continued decline in advertising revenue.

What are the pros and cons of iQIYI, Inc.?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Strong brand recognition in the Chinese market
  • Large library of original content
  • Low valuation relative to its assets
The catch3
  • Currently operating at a loss
  • Declining year-on-year revenue
  • Highly competitive streaming landscape
Key risks3
  • Regulatory changes in the Chinese tech sector
  • High costs of producing original content
  • Potential for users to switch to free social media alternatives
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: pe, earnings_growth · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.