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The Kroger Co. (KR)

Consumer Defensive Out of favour

Kroger is one of America's largest grocery chains, operating thousands of supermarkets and multi-department stores across the country.

$57.74

Is The Kroger Co. a good stock for a UK beginner?

The honest version: Kroger is one of America's largest grocery chains, operating thousands of supermarkets and multi-department stores across the country.

No rating · no target price · nothing for sale here
Price+4.8%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range-19% past year
$57.74
Low $54.15High $76.58
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into The Kroger Co.
$1,048+5%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$35.37B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
7.64M
Day range: The lowest and highest price the shares traded at during the latest day.
$56.91 – $58.20
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$54.15 – $76.58
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
33.8
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
2.5%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.43
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.43
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▼ -1% past week · ▼ -19% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Significant expansion of high-margin services

The bear case

Structural decline in physical store footfall

What does The Kroger Co. do?

Kroger makes its money by selling food, household goods, and pharmacy items to millions of shoppers every day. Because people need to eat regardless of the economy, it is considered a defensive business, though it operates on very thin profit margins. How they handle costs and competition while trying to grow their digital shopping services is worth following.

VQGMI
Factor profile

On our factor screen it looks strongest on value and income, and weakest on quality.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 69Quality: How profitable and financially healthy the company is (higher = stronger). 22Growth: How fast revenue and earnings are growing (higher = faster). 31Momentum: How the share price has been trending recently (higher = stronger recent run). 22Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 47
Quick checks
What's strong
  • Essential nature of the business provides steady demand
  • Low beta suggests lower volatility than the broader market
  • Consistent history of paying dividends to shareholders
What to watch
  • Quality screens low (22/100)
  • Growth screens low (31/100)
  • Momentum screens low (22/100)
  • Rising labour and supply chain costs
  • Potential for price wars to erode profitability

What do The Kroger Co.'s numbers mean?

Forward P/E
10.7
This suggests that for every pound of expected future profit, investors are currently paying about ten pounds and seventy pence.
Net Margin
0.7%
This shows that for every pound spent at the till, the company keeps less than a penny as actual profit after all expenses are paid.
Beta
0.4
A low number like this indicates the share price tends to be much less jumpy than the wider stock market.
Dividend Yield
2.4%
This is the annual cash payment to shareholders as a percentage of the current share price.

How much money does The Kroger Co. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$11.53B$23.06B$34.59B$46.12BQ2 25Q3 25Q4 25Q1 26Q2 26
Gross margin
24.0%
Net margin
0.7%
Return on equity
13.8%

Does The Kroger Co. pay a dividend?

Yes - The Kroger Co. currently pays a dividend of about 2.5% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

More in Consumer Defensive

Altria GroupMcCormick & Company, IncorporatedThe Coca-Cola CompanyKenvue Inc.Philip Morris International Inc.Monster Beverage CorporationTarget CorporationPepsiCo, Inc.

What are the scenarios for The Kroger Co.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$76$58$50today · $58▲ Bull · $62• Base · $58▼ Bear · $53in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%Stronger than expected quarterly sales figures
Base
-2% to +2%Steady, predictable grocery demand
Bear
-5% to -10%Rising operational costs squeezing thin margins

What are the pros and cons of The Kroger Co.?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Essential nature of the business provides steady demand
  • Low beta suggests lower volatility than the broader market
  • Consistent history of paying dividends to shareholders
The catch3
  • Extremely thin profit margins leave little room for error
  • High competition from both traditional and discount grocers
  • Recent share price performance has been lacklustre
Key risks3
  • Rising labour and supply chain costs
  • Potential for price wars to erode profitability
  • Changing consumer preferences towards online-only delivery services
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.