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On the Beach Group plc (OTB.L)

Consumer Cyclical Balanced

A British online beach holiday retailer that lets you mix and match flights and hotels without the traditional high street hustle.

£1.88

Is On the Beach Group plc a good stock for a UK beginner?

The honest version: A British online beach holiday retailer that lets you mix and match flights and hotels without the traditional high street hustle.

No rating · no target price · nothing for sale here
Price+27.6%
52-week range-37% past year
£1.88
Low £1.29High £2.97
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into On the Beach Group plc
£1,276+28%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£270.03M
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
826.71K
Day range: The lowest and highest price the shares traded at during the latest day.
£1.86 – £1.93
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£1.29 – £2.97
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
17.1
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
2.1%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
1.29
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 1.29
Calm
Wild
Roughly in step with the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +3% past week · ▼ -37% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

The brand captures a significantly larger slice of the UK beach holiday market.

The bear case

Structural shifts in consumer holiday habits permanently damage demand.

What does On the Beach Group plc do?

On the Beach sends sun-seekers abroad by bundling low-cost flights with hotel stays through its digital platform. It makes its money by taking a slice of these holiday packages, though recent shifting travel habits have seen its top-line revenue dip. You will want to keep a close eye on how well they protect their profit margins while consumer spending remains under pressure.

VQGMI
Factor profile

On our factor screen it looks strongest on quality and income, and weakest on growth.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 51Quality: How profitable and financially healthy the company is (higher = stronger). 64Growth: How fast revenue and earnings are growing (higher = faster). 6Momentum: How the share price has been trending recently (higher = stronger recent run). 33Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 60
Quick checks
What's strong
  • Asset-light business model keeping traditional overheads low
  • Forward earnings multiple looks cheaper than historic numbers
  • Recognisable household brand in the UK leisure market
What to watch
  • Growth screens low (6/100)
  • Vulnerable to sudden squeezes in household disposable income
  • Higher share price volatility than the wider market due to a beta above one
  • Heavy reliance on sunshine and peak summer booking windows

What do On the Beach Group plc's numbers mean?

P/E
17.1
This tells us investors are currently paying about seventeen pounds for every pound of past yearly profit the company generated.
Forward P/E
9.4
This drops to around nine times projected future earnings, suggesting analysts expect profits to improve.
Gross margin
100.0%
Because they act as an agent rather than owning hotels and planes outright, their core cost of sales reads as completely asset-light.
Dividend yield
2.1%
This is the modest cash payback relative to the share price, handed back to shareholders as a thank you for holding.

Does On the Beach Group plc pay a dividend?

Yes - On the Beach Group plc currently pays a dividend of about 2.1% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

More in Consumer Cyclical

Booking HoldingsExpedia GroupeBay Inc.Hilton Worldwide Holdings Inc.Yum! Brands, Inc.Las Vegas Sands Corp.Marriott International, Inc.Casey's General Stores, Inc.

What are the scenarios for On the Beach Group plc?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£2£2£1today · £2▲ Bull · £2• Base · £2▼ Bear · £2in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+10% to +20%Sunny summer booking numbers beat low expectations.
Base
0% to +10%Bookings match steady seasonal patterns.
Bear
-15% to -25%Tight household budgets put the brakes on summer getaways.

What are the pros and cons of On the Beach Group plc?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Asset-light business model keeping traditional overheads low
  • Forward earnings multiple looks cheaper than historic numbers
  • Recognisable household brand in the UK leisure market
The catch3
  • Recent revenue shrank by over twelve percent year-on-year
  • Thin net profit margin leaves little room for operational error
  • Share price has dropped significantly over the past twelve months
Key risks3
  • Vulnerable to sudden squeezes in household disposable income
  • Higher share price volatility than the wider market due to a beta above one
  • Heavy reliance on sunshine and peak summer booking windows
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: earnings_growth · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.