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Shopify Inc. (SHOP)

Technology Out of favour

Shopify powers independent online stores, making its money by taking a slice of merchant sales and subscription fees.

$117.15

Is Shopify Inc. a good stock for a UK beginner?

The honest version: Shopify powers independent online stores, making its money by taking a slice of merchant sales and subscription fees.

No rating · no target price · nothing for sale here
Price+101.4%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range-1% past year
$117.15
Low $94.00High $182.19
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into Shopify Inc.
$2,014+101%

Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$152.02B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
10.51M
Day range: The lowest and highest price the shares traded at during the latest day.
$115.27 – $122.25
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$94.00 – $182.19
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
120.8
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
0.0%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
2.58
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 2.58
Calm
Wild
Bumpier than the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +2% past week · ▼ -1% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Global commerce shifting decisively toward independent digital storefronts

The bear case

Pricier valuation multiples contracting as growth eventually cools

What does Shopify Inc. do?

Whenever an independent boutique or brand sells something online, chances are they are using Shopify behind the scenes to handle payments, checkouts, and inventory. Merchants pay a monthly fee to run their digital storefronts, plus extra whenever customers use Shopify's payment tools. The key detail to keep an eye on is how well the company keeps growing its merchant base while managing its operating costs.

VQGMI
Factor profile

On our factor screen it looks strongest on growth and quality, and weakest on value.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 10Quality: How profitable and financially healthy the company is (higher = stronger). 59Growth: How fast revenue and earnings are growing (higher = faster). 88Momentum: How the share price has been trending recently (higher = stronger recent run). 27Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 16
Quick checks
What's strong
  • Growth screens high (88/100)
  • Rapid revenue growth of over 34 percent year-on-year
  • Strong brand recognition among online retailers and independent brands
  • Solid gross margin keeping nearly half of sales after direct costs
What to watch
  • Value screens low (10/100)
  • Momentum screens low (27/100)
  • Income screens low (16/100)
  • Vulnerability to broader economic slowdowns affecting consumer spending
  • Heavy competition from other e-commerce platforms and tech giants

What do Shopify Inc.'s numbers mean?

P/E
120.8
This tells us investors are paying over a hundred pounds for every pound of current annual profit, showing high expectations for future growth.
P/S
12.3
For every pound of total sales the company brings in, the stock market values the overall business at roughly twelve times that amount.
Gross margin
48.0%
Nearly half of all revenue remains after covering the direct costs of delivering the service, leaving room for running the wider business.
Revenue growth (yoy)
34.3%
Sales expanded by more than a third compared to the previous year, highlighting rapid expansion in online commerce.

How much money does Shopify Inc. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$918.00M$1.84B$2.75B$3.67BQ1 25Q2 25Q3 25Q4 25Q1 26
Gross margin
48.0%
Net margin
10.8%
Return on equity
11.3%

Does Shopify Inc. pay a dividend?

No - Shopify Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.

When does Shopify Inc. report earnings, and how did recent quarters go?

Shopify Inc. is next scheduled to report on about 2026-08-05 - dates can move, and we don't predict results; this just tells you when to look.

Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.

ReportedExpected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number.Actual EPSvs expected
2026-05-05$0.33$0.36Beat +9%
2026-02-11$0.51$0.48Missed -6%
2025-11-04$0.34$0.34In line
2025-08-06$0.29$0.35Beat +22%
2025-05-08$0.26$0.25Missed -4%
2025-02-11$0.43$0.44Beat +2%

Across the last 6 quarters here, Shopify Inc. came in ahead of what analysts expected 3 times. One quarter is noise, not a trend.

See who else reports over the next two weeks →

Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.

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What are the scenarios for Shopify Inc.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$186$117$81today · $117▲ Bull · $135• Base · $117▼ Bear · $94in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+10% to +20%Stronger than expected holiday shopping season sales
Base
-5% to +5%Steady merchant growth matching current expectations
Bear
-15% to -25%A sudden slowdown in consumer online spending

What are the pros and cons of Shopify Inc.?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Rapid revenue growth of over 34 percent year-on-year
  • Strong brand recognition among online retailers and independent brands
  • Solid gross margin keeping nearly half of sales after direct costs
The catch3
  • High price-to-earnings ratio means little room for operational mistakes
  • No dividend paid out to shareholders
  • High stock price volatility indicated by a beta well above average
Key risks3
  • Vulnerability to broader economic slowdowns affecting consumer spending
  • Heavy competition from other e-commerce platforms and tech giants
  • High expectations baked into the share price could cause sharp drops if growth slows
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: earnings_growth · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.