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The Southern Company (SO)

Utilities Balanced

The Southern Company is a massive American utility business that keeps the lights on and the air conditioning running for millions of homes and businesses.

$94.54

Is The Southern Company a good stock for a UK beginner?

The honest version: The Southern Company is a massive American utility business that keeps the lights on and the air conditioning running for millions of homes and businesses.

No rating · no target price · nothing for sale here
Price+8.0%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range+2% past year
$94.54
Low $83.80High $100.84
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into The Southern Company
$1,080+8%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$108.76B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
5.85M
Day range: The lowest and highest price the shares traded at during the latest day.
$93.23 – $95.27
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$83.80 – $100.84
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
22.8
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
3.2%
Why has it been moving?▲ +2% past week · ▲ +2% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

A successful transition to a cleaner energy mix boosts long-term efficiency.

The bear case

Major regulatory shifts or climate-related disasters force massive, unplanned spending.

What does The Southern Company do?

Think of The Southern Company as the backbone of the power grid in the Southeastern United States, generating electricity and distributing natural gas. Charging customers for the energy they use is what brings in the money, and it tends to be a very steady and predictable way to earn a crust. The main thing to keep an eye on is how they manage the massive costs of building and maintaining their power plants, especially as they shift toward cleaner energy sources.

VQGMI
Factor profile

On our factor screen it looks strongest on income and momentum, and weakest on growth.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 48Quality: How profitable and financially healthy the company is (higher = stronger). 44Growth: How fast revenue and earnings are growing (higher = faster). 38Momentum: How the share price has been trending recently (higher = stronger recent run). 48Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 54
Quick checks
What's strong
  • Provides an essential service that people need regardless of the economy.
  • Has a long history of paying out dividends to shareholders.
  • Very low volatility compared to the rest of the stock market.
What to watch
  • Extreme weather events can damage equipment and lead to high repair costs.
  • Rising interest rates make the company's debt more expensive to service.
  • Strict government regulations could limit how much profit they are allowed to make.

What do The Southern Company's numbers mean?

P/E
24.4
This shows how much you are paying for every pound of the company's annual profit; a higher number suggests investors are willing to pay more for future stability.
Dividend yield
3.2%
This is the annual cash payout to shareholders as a percentage of the share price, which is often the main draw for those looking for steady income.
Beta
0.3
This measures how much the share price jumps around compared to the wider market; a low number like this suggests the stock is generally much calmer than the average company.
Net margin
14.5%
This tells us how much of every pound in sales actually ends up as profit after all the bills, taxes, and interest are paid.

How much money does The Southern Company make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$2.10B$4.20B$6.30B$8.40BQ2 25Q3 25Q4 25Q1 26Q2 26
Gross margin
48.3%
Net margin
15.4%
Return on equity
11.5%

Does The Southern Company pay a dividend?

Yes - The Southern Company currently pays a dividend of about 3.2% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

When does The Southern Company report earnings, and how did recent quarters go?

The Southern Company is next scheduled to report on about 2026-10-29 - dates can move, and we don't predict results; this just tells you when to look.

Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.

ReportedExpected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number.Actual EPSvs expected
2026-07-30$1.01$1.13Beat +12%
2026-04-30$1.21$1.32Beat +9%
2026-02-19$0.56$0.55Missed -1%
2025-10-30$1.51$1.60Beat +6%
2025-07-31$0.88$0.92Beat +5%
2025-05-01$1.19$1.23Beat +3%

Across the last 6 quarters here, The Southern Company came in ahead of what analysts expected 5 times. One quarter is noise, not a trend.

See who else reports over the next two weeks →

Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.

More in Utilities

United UtilitiesPG&EEdison InternationalThe AES CorporationVistra Corp.Pinnacle West Capital CorporationDominion Energy, Inc.Eversource Energy

What are the scenarios for The Southern Company?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$104$95$83today · $95▲ Bull · $101• Base · $95▼ Bear · $87in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +8%Lower interest rates make utility stocks more attractive to income-seekers.
Base
-2% to +2%Steady, predictable demand for electricity keeps the business ticking along.
Bear
-5% to -10%Unexpected spikes in fuel costs eat into the company's profit margins.

What are the pros and cons of The Southern Company?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Provides an essential service that people need regardless of the economy.
  • Has a long history of paying out dividends to shareholders.
  • Very low volatility compared to the rest of the stock market.
The catch3
  • Growth is typically slow and steady rather than explosive.
  • Heavy reliance on regulatory approval to raise prices for customers.
  • Requires constant, expensive investment in physical infrastructure.
Key risks3
  • Extreme weather events can damage equipment and lead to high repair costs.
  • Rising interest rates make the company's debt more expensive to service.
  • Strict government regulations could limit how much profit they are allowed to make.
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.