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Tractor Supply Company (TSCO)

Consumer Cyclical Out of favour

Tractor Supply is the go-to retailer for rural lifestyle needs, selling everything from livestock feed and fencing to gardening tools and pet supplies.

$30.77

Is Tractor Supply Company a good stock for a UK beginner?

The honest version: Tractor Supply is the go-to retailer for rural lifestyle needs, selling everything from livestock feed and fencing to gardening tools and pet supplies.

No rating · no target price · nothing for sale here
Price-40.0%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range-45% past year
$30.77
Low $28.36High $62.89
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into Tractor Supply Company
$600-40%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$16.14B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
12.73M
Day range: The lowest and highest price the shares traded at during the latest day.
$29.97 – $30.79
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$28.36 – $62.89
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
15.7
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
3.2%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.46
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.46
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +5% past week · ▼ -45% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Dominance in the rural lifestyle niche continues to grow.

The bear case

Long-term shift in rural demographics or spending habits.

What does Tractor Supply Company do?

Think of Tractor Supply as the local hardware and farm shop for people living the rural lifestyle, rather than professional farmers. Selling essential supplies to hobby farmers and pet owners through a massive network of physical stores across the US is what pays the bills. Watch how well they manage their costs and keep customers coming back, especially when household budgets are feeling a bit tight.

VQGMI
Factor profile

On our factor screen it looks strongest on value and income, and weakest on momentum.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 62Quality: How profitable and financially healthy the company is (higher = stronger). 39Growth: How fast revenue and earnings are growing (higher = faster). 16Momentum: How the share price has been trending recently (higher = stronger recent run). 13Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 62
Quick checks
What's strong
  • Strong return on equity shows efficient management
  • Niche market focus creates a loyal customer base
  • Lower volatility compared to the broader market
What to watch
  • Growth screens low (16/100)
  • Momentum screens low (13/100)
  • Dependence on the health of the US rural economy
  • Rising costs for raw materials and logistics
  • Competition from larger general retailers

What do Tractor Supply Company's numbers mean?

P/E
15.0
This shows how much you are paying for every pound of the company's annual profit; a lower number can sometimes suggest the market is being cautious.
Return on Equity
45.5%
This is a measure of how efficiently the company uses the money shareholders have invested to generate profit, and 45.5% is a very strong figure.
Dividend Yield
3.1%
This represents the annual cash payout to shareholders as a percentage of the share price, acting as a potential income stream for investors.
Beta
0.5
This indicates the stock is historically half as volatile as the wider market, suggesting it may experience smaller price swings than the average share.

How much money does Tractor Supply Company make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$1.11B$2.22B$3.33B$4.44BQ1 25Q2 25Q3 25Q4 25Q1 26
Gross margin
36.5%
Net margin
6.4%
Return on equity
39.5%

Does Tractor Supply Company pay a dividend?

Yes - Tractor Supply Company currently pays a dividend of about 3.2% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

More in Consumer Cyclical

Booking HoldingsExpedia GroupeBay Inc.Hilton Worldwide Holdings Inc.Yum! Brands, Inc.Las Vegas Sands Corp.Marriott International, Inc.Casey's General Stores, Inc.

What are the scenarios for Tractor Supply Company?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$58$31$25today · $31▲ Bull · $33• Base · $31▼ Bear · $28in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%Consumer spending on home and garden projects picks up.
Base
-2% to +2%Steady sales in line with current seasonal trends.
Bear
-5% to -10%Higher costs eat into profit margins.

What are the pros and cons of Tractor Supply Company?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Strong return on equity shows efficient management
  • Niche market focus creates a loyal customer base
  • Lower volatility compared to the broader market
The catch3
  • Recent earnings growth has been negative
  • High price-to-book ratio suggests a premium valuation
  • Significant share price decline over the last year
Key risks3
  • Dependence on the health of the US rural economy
  • Rising costs for raw materials and logistics
  • Competition from larger general retailers
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.