Zebra Technologies Corporation (ZBRA)
Zebra Technologies makes the clever scanners, printers, and tracking software that help businesses keep tabs on their stock and staff in real-time.
Is Zebra Technologies Corporation a good stock for a UK beginner?
The honest version: Zebra Technologies makes the clever scanners, printers, and tracking software that help businesses keep tabs on their stock and staff in real-time.
Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Widespread adoption of AI-driven tracking
Technological obsolescence of hardware
What does Zebra Technologies Corporation do?
Think of Zebra as the backbone of modern logistics; they provide the handheld computers and barcode scanners you see in warehouses, shops, and hospitals. The bulk of the income comes from selling this hardware and charging for the software that helps companies manage their inventory. Much depends on how freely businesses are willing to spend on upgrading their technology during uncertain economic times.
On our factor screen it looks strongest on momentum and value, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 14% over the year
- !High P/E of 35 - big growth is already priced in
- Strong position in the logistics and retail tech market
- Healthy gross margins suggest a valuable product
- Essential tools for modern supply chain efficiency
- Income screens low (16/100)
- Heavy reliance on business spending budgets
- Potential for rapid changes in scanning technology
- Global economic slowdowns often hit industrial tech hard
What do Zebra Technologies Corporation's numbers mean?
How much money does Zebra Technologies Corporation make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does Zebra Technologies Corporation pay a dividend?
No - Zebra Technologies Corporation doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
When does Zebra Technologies Corporation report earnings, and how did recent quarters go?
Zebra Technologies Corporation is next scheduled to report on about 2026-08-04 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-05-12 | $4.25 | $4.75 | Beat +12% |
| 2026-02-12 | $4.33 | $4.33 | In line |
| 2025-10-28 | $3.75 | $3.88 | Beat +3% |
| 2025-08-05 | $3.33 | $3.61 | Beat +8% |
| 2025-04-29 | $3.63 | $4.02 | Beat +11% |
| 2025-02-13 | $3.94 | $4.00 | Beat +1% |
Across the last 6 quarters here, Zebra Technologies Corporation came in ahead of what analysts expected 5 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
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Hewlett Packard EnterpriseWhat are the scenarios for Zebra Technologies Corporation?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of Zebra Technologies Corporation?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Strong position in the logistics and retail tech market
- Healthy gross margins suggest a valuable product
- Essential tools for modern supply chain efficiency
- No dividend payments for income-focused investors
- High share price volatility compared to the market
- Earnings growth has been relatively modest recently
- Heavy reliance on business spending budgets
- Potential for rapid changes in scanning technology
- Global economic slowdowns often hit industrial tech hard
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained drop in global warehouse and retail investment
- A major competitor launching a cheaper, superior alternative
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.